How To Use Brand Photos
Having a strong brand identity is crucial to standing out in a crowded market. One of the most effective ways to establish a brand identity is through the use of brand photos. Brand photos are high-quality images that showcase your products, services, or brand personality in a way that resonates with your target audience.
During a brand shoot, we can capture a ton of content in a short amount of time, allowing you to utilize the images we capture in a wide variety of ways. You may be wondering how to use your brand images after receiving your gallery. Here is how to use your brand photos:
- Social media posts: A huge perk of a brand session is receiving a gallery of images that you can use on social media as content. Gone are the days of not knowing what to post or not having any images to post. Depending on the length of the session we could get up to 6 months’ worth of content!
- Website imagery: Incorporate your images on your website to enhance user experience and create a more engaging website. A study conducted by VWO showed that businesses that replaced a generic image with a custom one on their website saw a 45% increase in their conversion.
- Email marketing: Include images in your email marketing campaigns to grab the attention of your subscribers and increase click-through rates.
- Product packaging: Use brand photos on your product packaging to create a cohesive brand identity and make your products more appealing.
- Business cards: It’s always a good idea to use an updated headshot on business cards to create a memorable first impression and reinforce your brand identity.
- Brochures and flyers: Use brand photos in your brochures and flyers to showcase your products or services and make them more visually appealing.
- Event materials: Are you speaking at an event? Your brand images can be used among posters, banners, and tickets to promote your brand and create a memorable experience for attendees.
- Presentations: Stand out from the generic and typical power-point presentations by using your brand images to create a professional and cohesive look and feel.
- Social media covers: Having a cohesive brand helps to solidify your professionalism and legitimacy. Use brand photos as covers on your social media profiles to create a consistent brand image across all platforms.
- Blog posts: Use brand photos in blog posts to create a more engaging and visually appealing experience for your readers.
- E-commerce product listings: Showcase your products in your e-commerce store to make them more appealing to potential buyers.
- Testimonials: Use brand photos in testimonials to create a more personal and engaging experience for potential customers.
- Digital ads: Run memorable digital ads (Facebook, Instagram, Google, Pinterest etc) with your brand photos instead of using stock imagery.
- Catalogs: Use brand photos in catalogs to showcase your products and create a visually appealing browsing experience.
- Product launch materials: Use brand photos in product launch materials such as teasers and promotional videos to build excitement around your brand and products.
- Social media stories: Use brand photos in your social media stories to create a more engaging and visually appealing experience for your followers.
- In-store displays: Use brand photos in in-store displays to create a visually appealing and cohesive brand experience for customers.
- Email signature: Use a photo from the session in your email signature to create an overall cohesive brand.
- General marketing materials: Use your photos on postcards, mailers, how-to guides, and more! Use your custom imagery to help connect with your audience.
- Billboards: Use your photos from your brand session on a print or digital billboard to get your business in front of more people.
- Book cover: Are you writing a book? Use your brand images as a book cover and/or as your author’s image.
There are a number of ways you can use your brand photographs. I can’t wait to see how you will harness the power of your images and use them for your brand.
Not sure how to prepare for a brand session? Are you thinking about booking a session? Check out this post “6 TIPS TO PREPARE FOR A PERSONAL BRAND SESSION“